Easygrow 20 years

Levanger, 2024 – This year marks Easygrow's 20th anniversary, and we are excited to celebrate with an entire week dedicated to our journey over two decades. The celebration will take place online and at our retailers. We look back at the journey from a small local start-up to becoming one of Norway's most popular producers of Footmuffs and baby products.

The Story of Easygrow

Easygrow was founded in 2004 by two sisters with a vision to create the perfect Footmuff. Over the past 20 years, we have worked tirelessly to develop quality products for the little ones. Today, Easygrow has grown into a company with several employees, delivering goods to stores across the country and beyond. We are proud of how far we’ve come.

Milestones that have shaped our journey:

2008: Easygrow received its name. The warehouse was moved to Levangernesset, where we continued to grow.

2011: We relocated our warehouse to Moan in Levanger, where more employees joined the team, establishing us as a solid company.

2018: This year marked significant growth, and we moved to larger premises in Gråmyra, Levanger. With more space for both storage and offices, we could continue our expansion. We were also named a Gaselle company in both 2018 and 2019, recognizing our rapid growth.

2019: Easygrow received the “Retailer of the Year” award in Innherred and Stjørdal – highlighting our profitability and innovation in retail.

2021: One of our biggest milestones – Easygrow became the first company in the world to earn the Nordic Swan Ecolabel for a Footmuff! This certification reflects stringent sustainability requirements throughout the product's lifecycle, from raw materials to production and the final product.

2022: Our CEO Maria Dalen won the prestigious EY Entrepreneur of The Year award for the Mid-Norway region in the sustainability category. This award emphasizes our commitment to eco-friendly solutions and shows that sustainability is a core value at Easygrow.

2023: We made a significant leap in sustainability by introducing products made with CIRCULOSE – an innovative material made from 100% recycled textile waste. This marks our dedication to the circular economy and our goal to make our products even more environmentally friendly.

Innovation and Sustainability

From the start, we have focused on making products that are functional, safe, and of high quality. Our Footmuffs are designed to last for years and be passed down through generations. Sustainability has been a priority from day one, and we are always striving to improve. Many of our products are made from organic and recycled materials. Our goal is to lead the development of eco-friendly solutions in our industry. Easygrow is also the only Footmuff producer to achieve the renowned Nordic Swan Ecolabel, confirming our dedication to sustainability and responsible production.

"These 20 years have been incredibly educational. We have a great team that listens to parents and is deeply committed. Together, we find excellent solutions for products for our children that can be used for generations. It’s exciting to be a part of this!"

– Maria Dalen, Founder and CEO

The Future of Easygrow

While we look back on our 20 years with pride, we are equally excited about the future. We will continue developing products that meet parents' demands for comfort, quality, and sustainability. With new products and initiatives on the horizon, we are ready to remain a vital part of everyday life for Norwegian families with young children.

One of our first pram bags, and one from this year's collection!